For many years, Google has dominated the entire search landscape. When users had a problem with how content appeared in search engine results, they complained to Google and Google made changes accordingly. But as time has gone by, Google's hold on the world of search is loosening in favor of social media and other internal website searches and users looking for specific curated content.
Before social media and specialized internal website search functions, people would do general searches on Google to find what they wanted. But as social media has become an information outlet of its own and people are looking to get specific information from websites, Google is finding itself slipping as the search start of choice.