Are potential customers missing your website in their search engine results? With these four SEO tips, your website will attract more viewers and drive more business to your company.
1. Make Your Keywords Work Harder
Everyone knows that keywords are an integral part of Search Engine Optimization, but they're not what they used to be. Changes in the way search engines work have rendered keyword saturation irrelevant, giving those buzzwords less bang for the buck.
2. Improve Text in Your Search Results
You'll know you've been successful when your website achieves a higher rank on popular search engines, but the last thing you want is for your message to be ineffective.
3. Remove Clunky Web Components
When viewers arrive on your website, you want them to stay. The more time they spend on your website, the more likely they are to dig deeper, clicking through to read about your company's unique offers and calls to action.Remove any features on your homepage that take too long to load. The time viewers spend on any given website comes down to sheer minutes – or even seconds – and you want to make an impression. The faster the website loads, the better your chances of securing a new lead.